Why Foundry Group invested in Landing

About Foundry Group

Foundry is a venture capital firm focused on providing early-stage technology investments.

• 📌 Boulder, Colorado, United States
• 👥 11-50
• 📊 Venture Capital
• 🌟 Convertible Note, Early Stage Venture, Late Stage Venture, Private Equity, Seed, Venture
• 🌐 foundry.vc/

About Landing

Landing is a membership-based network that offers a subscription model for the apartment rental experience.

• 📌 Birmingham, Alabama, United States
• 👥 251-500
• 📊 Series C
• 🌟 Private
• 🌐 www.hellolanding.com

Our Investment in Landing

We are pleased to announce our investment in  recent Series B financing. We led the round, with prior investors Greycroft and Maveron also participating.

Transforming Apartment Living

Landing is transforming apartment living from one of the most complex and inefficient experiences in modern housing into a seamless delight.

Founded by serial entrepreneur Bill Smith, the company provides its members access to a nationwide network of furnished apartments with flexible lease terms currently available in 75 U.S. cities.

Living-as-a-Service Concept

You can think of Landing as “Living-as-a-Service.” They connect the dots in a fragmented housing market, creating value for landlords, property managers, leasing agents, brokers, and renters.

Landing’s service increases cash flow for landlords, drives down vacancy percentages for property managers, and increases commissions for leasing agents and brokers.

For renters, Landing’s flexible membership model delivers a value-added experience that includes 24/7 concierge services and managed home sharing, all while massively decreasing the upfront costs associated with traditional long-term lease agreements.

Leadership and Expertise

We first met Bill in 2018 when Moody participated in Steve Case’s  Tour in Birmingham, AL. At that time, Bill was the CEO of  which he had recently sold to Target for $550m. Moody eventually worked with Bill on  and served with him on Governor Ivey’s .

Bill’s skills as a leader and his #GiveFirst approach to supporting Birmingham’s startup community have been awesome to witness.

Bill has scaled and successfully exited businesses since he founded Insight Card Services in 2009. He has a keen eye for recognizing when industries are on the cusp of innovation, and the situation is no different with Landing.

He has pulled together a solid leadership team that includes alums from Shipt along with OYO and WeWork. Their collective expertise positions them well to deliver a delightful experience to their customers.

Conclusion

Landing is in our Marketplace theme, with companies like Rover, SeatGeek, Xometry, The Pro’s Closet, and Havenly. Welcome Bill and the Landing team. We couldn’t be more excited to be on this journey with you!

 

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