Thursday, May 25, 2017
Strategy

Strategy

Strategy advice and business models.

I was talking shop on Saturday night with a VC and he mentioned offhandedly an anecdote about owning markets, but it was a little peculiar as it involved actually making the market smaller. In my OCD like fashion I...
Harvard Business School marketing professor Theodore Levitt once said on problems, "People don't want to buy a quarter-inch drill. They want a quarter-inch hole!” Founders spend too much time trying to create products with features rather than satisfying real needs and thinking about...
Birchbox kicked off the first modern ecommerce interpretation of a subscription business model in September 2010, promising to send a personalized box of 5 deluxe size beauty samples to customers on a monthly basis. The business model has been...