Are you the next NastyGal, Everlane or Amazon? Need a model which has been proven to help founders raise tens of millions of US dollars of investment? This is a highly professional ecommerce model for startups with physical inventory selling on their own site. Enjoy impressive results without weeks of modeling. This is the most comprehensive ecommerce model on the internet.

Download it now

The ecommerce financial model is available now for a limited time at just $35. This is a monster discount from the usual price of $200.

Click to get fundraise ready immediately:


Note: I’m all about supporting struggling founders. If you are truly, can’t afford noodles broke and in the process of raising, email me.

How the ecommerce financial model was built

The ecommerce financial model is a combination of the best aspects of multiple exceptional fundraising models which have closed single and double digit $ VC rounds. The best approaches have been combined and improved upon to deliver the definite model for founders who are going to execute big results.

We’ve drawn on our years of experience operating startups at early and growth stage to create something that just works. There is not a needless level of detail, nor a sparsity of assumptions to illustrate a depth of logic and insight. Everything included has been considered as to whether it adds value and if investors will “want to know and ask.” The structure also enables founders to change the model to fit the exact needs of their startup (particularly in revenue forecasting).

Who this is for

Are you building the next top ecommerce or physical retail startup? Need to provide a AAA model for Venture Capitalists to secure a big round or just understand your operational requirement in detail for strategic planning? Do you need a detailed model to understand every key aspect of your business? This is it.

The model forecasts for a three year period on a monthly basis.

Key features of the ecommerce model

  • Right timeline: 36 months of monthly forecasting with 3 annual summaries
  • Flexible for actuals and forecasts: Actual and forecasts with sheets which combine your numbers in P&Ls to the exact month magically
  • Staff: Manual and automated forecasting of staff. For most staff you can decide the month your staff will join that you need such as developers or a CFO. For support staff such as in the warehouse, your staff requirement flexes to your orders automagically
  • Expenses: Granular assumptions to rapidly forecast your logistic, photography, delivery and payment requirements as well as analysis of your unit economics
  • Cohort approach to forecasting: Get a cohort based forecasting model without the work. Input a few assumptions and you can see the revenue, costs, orders and units from each monthly cohort, for both first and repeat orders
  • SKU breakdown: Rapidly forecast new and repeat revenue and costs for both consignment and outright stock by making assumptions for your SKU categories
  • Comprehensive marketing plan: Forecast your entire marketing plan across paid, organic, email, blog and social media channels with no heavy lifting. All the relationships between the channels are deeply integrated so social rebroadcasts will result in newsletter sign-ups
  • Detailed KPIs: Full dashboard of all your KPIs
  • Charts: Breadth of beautiful charts to graphically explain your business
  • Full blown P&L: Detailed, logical P&L explaining your business model step by step in the secret style some of the fastest growing internet companies in the world use, that is now available to you!
  • Summary P&L: Easily copy and paste your summary P&L into your pitch deck
  • Open editing: Model is not locked, you are free to restructure as much as you like!

The sheets in the model

Assumptions Set the dates for your actuals and forecasts as well as customisations such as your currency and denominations (e.g. Thousands of dollars)
Staff Forecasts for all staff (Other than warehouse, photography and customer care). All the related staff and G&A costs
Expense calcs Logistics including shipping, photography, customer care, payments and stock purchasing assumptions/calculations
Cohort build Orders and revenue are forecasted by cohort in detail. All assumptions are at the top. Mechanics are below
SKU Forecast your SKU and the revenue and cost basis per SKU which are critical for your margins!
Marketing Centralises the marketing data and applies conversion rates to create ‘registered users’ of your site (Which then buy)
Paid & Organic Organic growth and paid traffic to the site. Feeds to the traffic build in ‘Marketing’
Email Calculates the sign ups to your email database. Feeds to the traffic build in ‘Marketing’
Blog & Social Calculates the traffic that comes from promotion activities by blogging and social media. Feeds to the traffic build in ‘Marketing’
KPI & Cash Requirement Shows your cash situation and fundraising need.  Summary of KPI across all sheets
Charts Summary of charts from across sheets
P&L Forecast Detailed forecast P&L of your startup
P&L Actual This is the P&L of your actual numbers
P&L Combined This combines the forecast and actual sheets together
Summary Forecast This is a summary P&L which you can paste in your pitch deck
Summary Actual This is a summary P&L from your P&L actual sheet
Summary Combined This combines the summary forecast and actual sheets together which you can put in a pitch deck if you prefer


I know you can’t wait to see what it looks like! Check out the beautifully formatted model.

Who should use this model
Who might find this model hard
What this model doesn’t do
Why this model was built
What do I need to use this model?

Download it now

The ecommerce financial model is available now for a limited time at just $35. This is a monster discount from the usual price of $200.

Click to get fundraise ready immediately:


Ecommerce financial model was last modified: May 21st, 2017 by jarvisa