So you have an idea, but is it any good? You need to go and talk to prospective customers and find out before you spend a bunch of time and cash finding out the beauty is really a beast.
But what does a customer development survey look like? Fortunately I came across one that was used by T.A. McCann in a great blog he wrote recently. Whilst it is not perfect, you don’t come across good ones often.. So this is it, this blog is just an example of a survey to give you a basis for thinking about how to write yours.
My first steps were a blend of customer development and MVP creation. I set up this survey to learn about potential customers and started having conversations with users in my target personas (“self-advocates” — people with critical or chronic health conditions looking to take control of their own health and “optimizers” — people who wanted to use data and experimentation to get more from their bodies and minds). I was lucky as I have experienced both of these states so I was scratching my own itch, which is a good thing to do as an entrepreneur.
Optimal health, peak performance – Developing the Personal Health Record
We plan to start by making it simple and elegant to get a copy of your records from your doctor(s), organize them and provide a simple view on your phone. This is the MVP.
We are a team of successful entrepreneurs, software developers, doctors and athletes who believe the world will be a better place if everyone can better understand themselves and take a more active role in living with “optimal health and peak performance”.
In support of this effort, we have created a short survey to collect data. We would appreciate your input and look forward to sharing progress as we move forward. Thank you in advance for your help.