You need to raise some money for your awesome startup, only you need a pesky pitch deck to show venture capitalists (VC) and you don’t know what one looks like?
It’s not all that easy to get access to pitch decks, so I have done the work for you.
This blog is a collection of pitch decks that are available to view online. Some are exceptional (LinkedIn) and some I recommend just for a little inspiration.
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I have also created a template you can download here: Template pitch deck which I recommend using.
Index of startup pitch decks for venture capital fundraising
Mattermark Series-A Version 1
Mattermark Series-A Version 2
This is the Seed VC pitch deck for AirBnB. It is fairly basic, but it gets the point across.
Whilst the full deck including the appendix is long, it really does a pretty compelling job on many fronts. I personally enjoyed reading the thought in the appendix as was assuring there was a lot f consideration given to a rather huge task at hand. They adeptly preempt a lot of “why don’t you” questions too.
Decent deck to explain a fairly complicated fintech startup.
Everyone has heard of Foursquare, here’s the deck they used to get started.
This is the original pitch deck to First Round Capital which was funded to focus on generalised cloud services, before pivoting to focus on Adtech.
This is Youtube’s pitch deck to Sequoia which was released in a legal proceeding. Its is pretty basic with only 10 slides. In it I have also included 3 stats slides which were not in the original deck.
This is the deck from Israeli mapping startup which raised $1m. Ben Lang shares some of his learnings here: http://benlang.me/the-deck-we-used-to-raise-1m/
Here’s the slide deck the MySQL team used to raise its $16 million Series B round back in 2003, ultimately selling it to Sun Microsystems for $1 billion. In this B round the MySql pitch deck helped them raise $16m from Benchmark Capital and Index Ventures.
There are not many SaaS products that you unanimously hear positive feedback about. Intercom happens to be one of them. I just stumbled upon Intercom pitch deck and happy to share it with you.
Now, the deck is not exactly pretty! It’s 8 slides and the only images are the company’s logo and snippet of a tweet from Jason Fried saying he loves the idea (Basecamp). Irrespective of this, they eventually were able to raise a $600k convertible with it.
Mandae is a a São Paulo, Brazil-based logistics startup which raised in March-2014. They raised from Kima Ventures (Great guys, well Vincent Jacobs for sure), Hans Hickler (the ex-CEO of DHL Express USA) and other angel investors. They ship stuff. They aren’t the first to come up with the idea, but the world is a big place. With this deck they were able to raise $200k. Now these guys are based in Brazil, being in an emerging market, raising $$ is not all that easy. It’s not a bad deck and they have shared their numbers/forecasts (which isn’t typical).
They mentioned this, which I encourage other founders to replicate in kind:
It’s far from perfect, but we decided to share this so that other entrepreneurs (especially Brazilian ones) can have another useful reference. Please feel free to download and share!
SaaS startups you are in luck. We are very fortunate to get access to a truly fab deck. It’s from an email management company called Front. They just raised $10m from Social Capital and some angels (Including the founder of Slack).
It’s the first time I have taken notes of how a deck is structured and picked up some handy tips. I highly recommend checking it out!
You can read about the deck here: https://medium.com/@collinmathilde/front-series-a-deck-f2e2775a419b. She shares some good feedback and lessons learned from the experience.
If you want to see a deck a celebrity uses to raise a $7m series A, look no further. This is a C- deck at best but it apparently ‘worked.’
This is the deck Arianna Huffington used to raise from Lerer Hippeau Ventures, Jack Ma’s venture fund Blue Pool Capital, Greycroft Partners, Bridgewater founder and CEO Ray Dalio, and tech entrepreneur Sean Parker, among others. They needed a lot of deep-pocketed people to fill the round, just saying.
Here’s the Bliss pitch deck the team used to raise its $400k seed round in 2015. Bliss.ai raised $400,000 in two weeks, from 61 investors, through AngelList. They were live for one and a half years before shutting down.
Here’s the AdPushup pitch decks the team used to raise its $632k angel round with this pitch deck. They went on to raise an undisclosed series-a in 2016. They were founded in 2013.
This is the Wealthfront pitch decks the team used to raise its $2m seed round from Joe Canavan, Roger Martin, David Ossip, Dan Debow and Canadian venture capital firm Impression Ventures. Wealthsimple’s original goal was to raise a $500,000 seed round but within six weeks they raised $1.9 million. They went on to raise $45.66M in 3 Rounds.
Here’s the deck Castle used to raise funding. In April 2015, they closed a $270,000 angel round. They are graduates of Y-Combinator. In total they have raised $2.77M in 5 Rounds from 10 Investors, including from Khosla Ventures and SV Angel.
AppVirality used this deck to raise $500k Seed in 2015. They went on to raise more from angels, totalling their funds raised at $1.46M in 4 Rounds from 24 Investors.
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Here’s the deck Puptimize is using to raise their seed round. They’re raising a convertible debt of $980,000 at a $2.9m cap, a 20% discount and 3.25% interest rate. They previously raised $225k in their angel round. They shared the seed deck not the angel deck.
Here’s the deck Twine, founded in 2013, used to raise $500k in seed funding. They are graduates from Seedcamp and have raised a total of $1.1m to date.
Here’s the Cubeit pitch deck used to raise a seed round of $3m. They were acquired by Myntra in an aquihire. Cubeit was founded by four IIT Gandhinagar alumni. Cubeit was backed by early investors IIT Gandhinagar, Asha Jadeja (a Silicon Valley investor) and also by India’s top Venture Capital Funds, Accel Partners and Helion Venture Partners.
Here’s the Canvas pitch deck used to raise their $9m series-D from River Cities Capital Funds. Given the fact that it is entitled “The 10 most interesting slides that helped our SaaS company raise 9 million” it’s clearly not the full bob, but you get an idea of their deck. Canvas has raised from some great investors in the past including Union Square Ventures and SV Angel.
Here’s the deck Tinder used in the IAC Hatch Labs Incubator in 2012. It’s a bit murky as to their funding and ownership structure. My guess is they are funded and owned majority by IAC. Therefore why they have a pitch deck is a good question too.
Here’s the Pendo Pitch deck used to raise a $20m series-B led by Spark Capital with participation from existing investors Battery Ventures, Salesforce Ventures, Contour Venture Partners, Core Capital Partners, and IDEA Fund Partners. Some details in the pitch decks have some details redacted.
This is the deck Contently, founded in 2010 by David T. Goldberg, Joe Coleman and Shane Snow, used to raise a $9m series-b from my friend at Jackson Square Ventures. In total they have raised $19.1M in 7 Rounds from 13 Investors.
Here’s the Vettery pitch deck used to raise $9M Series A on August 16, 2016 by co-founders Brett Adcock and Adam Goldstein. In total, they have raised $11.93M in 3 Rounds from 7 Investors.
Here’s the eShares pitch decks used to raise their $6.8m series-a from venture capitalists Spark Ventures and Union Square Ventures. They were founded in 2012 by Manu Kumar and Henry Ward. In total they have raised $25.8M in 4 Rounds from 22 Investors. Their most recent funding was $17M Series B on August 13, 2015.
ere’s the Metacert Pitch deck the founder Paul Walsh used to raise a $1.2m seed round, led by Moneta Ventures, with participation from Shaked Ventures, Sierra Angel Network, Monta Vista Capital, and angel investors like Terry Jones, founding chair of Kayak.com. Ventures. In total they have raised $1.94M in 2 Rounds from 4 Investors.
The founder has kindly shared two pitch decks; one the detailed version, the other the presentation one.